Helping busy individuals lose fat, build strength and improve their health through sustainable training and nutrition all supported by science.
Hi, I’m James
I’ve spent over 20 years coaching people and helping them to improve their health, lose fat and build strength through practical, evidence-based coaching. Whether you prefer in-person training or online support, my goal is to help you achieve lasting results without extreme diets or unrealistic training plans
How I Can Help
Client Results
Latest Articles
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What is the best exercise?
Over 20 years of working in the industry, I can honestly say this question is one of the most frustrating to myself and probably every other coach. Usually, the question is framed more as what’s the best exercise to get rid of my tummy? Or what’s the best exercise to get big arms? Or some…
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The Nutrition course week 1: What is healthy?
The first week of the nutrition course is under way and the team has started strongly. But with every course I put on and teach there comes many rejections to the course too. It’s always interesting to see why people don’t want to commit to something and I think it also goes someway to explaining…
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Are you overfat?
There’s an issue in the world today and unfortunately it’s more prevalent in the UK than a lot of other countries. It kills people all the time, directly and indirectly. It costs billions to the NHS, billions to the economy and unimaginable amounts to people emotionally. That issue is being overfat. Why didn’t you say…